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Speakers

Julian Aldridge
Vice President Brand Evangelism and Activation
Charles Schwab

Julian is a passionate advocate of the power of thinking and acting like a Challenger. In his role as Brand Evangelist for Charles Schwab he works across every division and department in the company to help uncover, define and enact Schwab’s Challenger DNA and story.

Over his 30 years in the advertising and marketing industry he’s worked across virtually every category imaginable, and with iconic brands like Nike, DHL, Miller, adidas, Coke and Disney, to name but a few on both sides of the Atlantic.

His driving passions throughout his career have been re-invention and re-imagination – of brands, of himself and of marketing its self. A passion that has seen him pioneer the concept of Experience Planning in the first dotcom boom, Influencer Marketing before Facebook, and most recently Challenger thinking and activation within major corporations.

He’s also an avid traveller, athlete, softball player, father, husband and CrossFitter.

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